02 · Ideate Diverge + converge ✦ AI plays: Generator

Nominal Group Technique

Silent ideas, round-robin sharing, then a private vote: a fair way for a group to generate and choose.

Best for
Fair group decisionswhen rank or loud voices skew discussion
Time
40–60 minuteslonger with more people or ideas
People
Team5–9 people; split bigger groups
Difficulty
Intermediateneeds a disciplined facilitator
Origin
Delbecq & Van de Venmanagement researchers, around 1970
01 What it is

Think alone, share in turns, decide in private.

The Nominal Group Technique (NGT) is a structured meeting for generating ideas and agreeing on priorities. It's called “nominal” because for much of the session the group is a group in name only: people think and vote on their own, and come together only to share and clarify.

It runs in four stages. Silent generation: everyone writes ideas alone. Round-robin: people share one idea at a time, in turn, and every idea is written up. Clarification: the group makes sure each idea is understood, without debating it. Private voting: each person ranks their favorites, and the scores are added up.

The structure is the point. Nobody can dominate, nobody gets skipped, and the final ranking reflects everyone's view, not just the most confident speaker's.

Use it when the group mixes ranks or strong personalities, the topic is sensitive, people need to leave with a priority list they trust, or past meetings ended with the loudest idea winning.

Where it comes from. Management researchers André Delbecq and Andrew Van de Ven developed NGT around 1970 as a fairer, more structured alternative to open group discussion. It's now widely used in health care, education and community planning.
1Silent ideas2Round-robin3Clarify4Vote5TallyRanked list

Thinking happens alone, sharing in turns and deciding in private, so no single voice can dominate.

Choose a part of the diagram or a tab to explore each stage.

1

Generate in silence

Everyone writes privately, no talking

What are all your answers to the question, written on your own?

  • Keep the question on display for the whole session
  • Allow 8–10 minutes of real silence
  • Write short phrases, as many as you can
Library grantSeven branch staff each list ideas for a $5,000 grant: laptops to lend, Saturday hours, a seed library…
2

Share in turns

One idea per person per turn, recorded as said

What's your next idea that isn't already on the board?

  • Go around the group, one idea per turn, until all are listed
  • Record each idea in the speaker's words, numbered
  • No discussion yet; passing a turn is fine
Library grantFive rounds later the flipchart holds 23 numbered ideas.
3

Clarify, don't debate

Walk the list so every idea is understood

Is there any idea on the list you don't understand?

  • Take ideas in order; ask “what does this mean?”, not “is it good?”
  • Let the author explain briefly; anyone may help
  • Merge only true duplicates, with the authors' agreement
Library grant“#9, seed library?” “A drawer of free seeds people borrow, then return seeds from their harvest.”
4

Vote privately

Each person ranks their top picks on cards

Which five ideas matter most to you, in order?

  • Pick your top 5 and give them 5, 4, 3, 2 and 1 points
  • Write votes on cards, privately, and hand them in
  • Nobody sees anyone else's votes
Library grantEach staff member writes five idea numbers on cards and scores them 5 down to 1.
5

Tally and check

Add up the scores; make sure the result holds

What does the group's ranking say, and does it hold up?

  • Tally the points and how many people voted for each idea
  • Discuss surprises, such as one idea with a single strong champion
  • If the top is close, revote on the leaders after a short talk
Library grantLaptop lending wins with 29 points from 6 of 7 voters; Saturday hours come second.
02 Why it works

Why the structure makes groups smarter

NGT gives up some free-flowing conversation and gets fairness, focus and a clear result in return.

1

Thinking alone comes first

When people speak first and think later, early ideas anchor everyone else. Writing silently first means each person forms a view before hearing anyone else's, so the list captures the whole group's range.

2

Equal airtime by design

Round-robin sharing gives every person the same number of turns. Senior people can't take over, quiet people aren't skipped, and ideas are heard because they're next in line, not because their author was loud.

3

Clarify, don't campaign

Separating “what does this mean?” from “is it any good?” stops a debate from settling the outcome before the vote. Ideas are judged on their merits, not on who argued best.

4

Private votes are honest votes

Ranking on cards, out of sight, removes the pressure to agree with the boss or with friends. The tally shows the group's real priorities, and how strongly each one is held.

03 How to use it

Run a Nominal Group session in six steps

  1. Prepare one clear question before

    Write a question that invites many answers, such as “What stops us from solving a customer's problem the first time?” Test it on a colleague. Display it where everyone can see it throughout.

  2. Silent generation 8–10 min

    Everyone writes ideas alone, as short phrases. No talking and no peeking. The facilitator holds the silence. Early finishers wait quietly or keep adding.

  3. Round-robin recording 15–20 min

    Go around the group. Each person reads one idea from their list, and the facilitator writes it on the flipchart, numbered, in the speaker's words. Continue until every list is empty. People may pass.

  4. Clarify each idea 10–15 min

    Walk through the list in order. Anyone can ask what an idea means, and anyone can answer. No arguing for or against. Merge clear duplicates only if their authors agree.

  5. Vote privately 5–10 min

    Each person chooses their top five ideas and writes each on a card with a score: 5 for the most important, down to 1. Collect the cards.

  6. Tally and decide 10 min

    Add up the points and count how many people voted for each idea. Show the ranking and discuss surprises. If the top is close, talk briefly and revote on the leaders. Then plan the winner with a How-How Diagram diagram.

✓Do

  • Keep the question visible for the whole session
  • Write every idea up in the speaker's own words
  • Hold the line between clarifying and debating
  • Show both total points and the number of voters

✕Avoid

  • Letting anyone talk during the silent stage
  • A facilitator rewording ideas to suit themselves
  • Voting by a show of hands
  • Treating the ranking as final without a sense check

What you need

A flipchart, index cards for voting, a timer, the question on display and a firm facilitator. Online: chat for ideas, a private poll for votes. With AI, use the prompt below.

04 Worked example

NGT in action: why customers have to call twice

The challenge

“Almost a third of our customers have to contact us again about the same problem.”

Team: a seven-person customer support team and its lead. Question: “What stops us from solving a customer's problem on the first contact?” Format: 10 minutes of silence, four round-robin turns, a top-five vote.

8 people · 31 ideas
1
Silent ideas

Each person wrote 6–9 ideas. The newest agent wrote “I don't know who owns billing questions”, something she'd never have said in a meeting.

2
Round-robin

Four turns around the table put 31 numbered ideas on the flipchart. The lead went last in each round, so she didn't set the tone.

3
Clarify

“#17, macros?” “Our saved replies are out of date, so we send the wrong steps.” Two pairs of duplicates were merged, with their authors' agreement.

4
Vote

Each person wrote their top five on cards, scored 5 to 1, and handed them in face down. Nobody saw anyone else's choices.

5
Tally

The top idea surprised the lead: unclear ownership of billing questions, ranked by seven of the eight people in the room.

The result

From 31 ideas to a ranked top three in under an hour, with every vote counted equally.

The team's top three

1. Nobody clearly owns billing questions (31 points). 2. Saved replies are out of date (24). 3. No quick way to check an order's status (19). The team fixed #2 that week and named a billing owner by month's end.

05 ✦ Go AI

Run NGT with AI as a fair, silent assistant

NGT works because it controls who speaks, when and how. AI fits that discipline well. Alone, you can have it simulate a varied panel that writes, shares and votes independently of you. With a team, it can sharpen the question beforehand and do the counting afterward. It should never become the loudest voice.

YouYou bring

  • The question, and what the decision is worth
  • Your own silent list, written before AI's
  • Real knowledge of what each idea would take
  • The final call once the ranking is in

AIAI brings

  • A sharper question, tested for ambiguity
  • A simulated panel with distinct points of view
  • Fast, accurate tallies of points and voters
  • A clear one-page record of the session
MOVE 01

Sharpen the question

A vague question wrecks NGT. Ask AI to test yours first.

Is this a good NGT question? Show 3 ways people might misread it and suggest 2 sharper versions: [question]
MOVE 02

Simulated panel

Working alone? Have AI play panelists who write and vote independently of you.

Play 5 panelists with different roles. Each writes 5 ideas silently. Show them only after I share mine.
MOVE 03

Clarify the list

Ask AI to spot vague or overlapping ideas before the vote, without judging them.

Which of these 30 ideas are unclear or overlap? For each, suggest a question to ask its author.
MOVE 04

Tally the cards

Type in the vote cards and get totals, voter counts and a ranked table.

Here are 8 people's top-5 votes (5 = best). Tally points and number of voters per idea, and rank them.

Watch out for

  • Your list comes first. Write your silent list before AI shows any ideas, or it will anchor you.
  • Simulated votes aren't real. An AI panel is a rehearsal. Real decisions need real people's votes.
  • Keep authorship private. Don't paste names next to ideas or votes from a real session.
  • Check the arithmetic. Ask AI to show its tally so you can spot errors.
06 Your prompt

Your Nominal Group facilitator, ready to paste

Describe your question, pick a mode, then copy the prompt into Claude, ChatGPT, Gemini or Copilot. In coach mode the AI runs the four stages with you, plays a panel of other participants if you're alone, and tallies the private vote.

1 · Describe your challenge

The more specific you are, the better the result. The prompt updates as you type.

2 · Choose a mode

nominal-group.prompt
3 · Paste it into any AI assistant, or open it directly: Open in Claude ↗ Open in ChatGPT ↗

The “Open in” links put the prompt in the web address. If your challenge includes anything sensitive, copy and paste instead.

Keep going: follow-up prompts

After the session, click one to copy it, then paste it into the same chat.

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