02 · Ideate Diverge ✦ AI plays: Generator

Wishing

Start with what you'd love to be true, then work back to what you can actually do.

Best for
Freeing up cautious teamswhen people hold back their bolder ideas
Time
15–30 minutesabout 10 of them spent wishing
People
Best in a teamwishes build fast in groups of 3–8
Difficulty
Beginneranyone can make a wish
Origin
Classic facilitation movea staple of Synectics sessions
01 What it is

Begin with what you'd love, then work back to what you can do.

Most idea sessions start with what's realistic, and so they end with what's realistic. Wishing flips that order. You begin by saying what you'd love to be true, in a sentence starting “I wish…” or “Wouldn't it be nice if…”, and for a while you ignore budgets, rules and even physics.

A wish is a starting point, not a plan. Once wishes are flowing, others build on them, and you look inside the best ones for the real need they express. Then you work back to reality by asking how to get some of that benefit now. Often a version of the “impossible” wish turns out to be closer than anyone thought.

Use it when a team is being too cautious, people hold back ideas for fear of sounding silly, or you want to learn what people truly want before anyone discusses what's feasible.

Where it comes from. Wish statements have long been a staple of facilitated idea sessions. Synectics, the group problem-solving method developed by William Gordon and George Prince, uses “I wish…” and “How to…” statements as springboards for new ideas.
WishSay itAndBuildCoreFind coreHowHow toFirst real step

Wish without limits, build wishes on each other, find the need inside the best ones, then work back to something real.

Choose a part of the diagram or a tab to explore each step.

Wish

Wish out loud

Start every idea with “I wish…”

If anything at all were possible, what would you wish for?

  • “I wish…” or “Wouldn't it be nice if…” (WIBNI for short)
  • Ignore budgets, rules and physics for now
  • Be specific: say exactly what would be different
Status meetingsI wish our Monday status meeting ran itself while we slept.
And

Build on each wish

Stack new wishes on top of earlier ones

What does this wish make you wish for next?

  • Take someone's wish and push it further: “…and also…”
  • Wish the opposite, or wish the same thing for someone else
  • Keep going until the wishes start to surprise you
Status meetings…and I wish everyone already knew what everyone else was working on before it started.
Core

Find the core

What makes the wish so attractive?

What real need or benefit is hiding inside this wish?

  • Ask: if this came true, what would be better?
  • Name the feeling the wish is reaching for
  • Look for the same need behind several different wishes
Status meetingsThe core: nobody wants to spend an hour saying things others could read in two minutes.
How

Work back to reality

Turn the core into a “How to…” question

How could you get some of that benefit, starting now?

  • Rewrite the core as “How to…” and brainstorm answers
  • What's the 10% version you could try this week?
  • What would make the wish half-true?
Status meetingsHow to share status without a meeting? Written updates by Friday, so Monday's 15 minutes go to blockers.
02 Why it works

Why a wish gets further than a proposal

Wishing seems almost too easy. Its power comes from what it does to the social and mental rules in the room.

1

It's safe to say

A proposal invites attack: “That'll never work.” A wish makes no claim to be workable, so nobody needs to defend it. People voice ideas they would otherwise keep to themselves for fear of looking foolish.

2

It reveals the real goal

When people wish freely, they tell you what they actually want, not what they think is allowed. The need behind a wish is often a better problem statement than the one you started with.

3

Wishes invite building

“I wish…” sounds like an invitation, and others naturally add to it. A run of wishes, each one stacked on the last, travels further from the obvious than any one person would go alone.

4

Working back finds new paths

Starting from the ideal and working back, instead of inching forward from today, reveals options that small steps never reach. Partial versions of an “impossible” wish are often surprisingly doable.

03 How to use it

Run a Wishing session in five steps

  1. Set the rules 1 min

    Name the topic and give explicit permission: for the next ten minutes, no idea is too big, too silly or too expensive. Every idea starts with “I wish…” or “Wouldn't it be nice if…”.

  2. Wish freely 5–10 min

    Everyone calls out wishes while someone writes them down word for word. Aim for quantity and keep judgment out of the room.

  3. Build and stretch 5 min

    Pick a few wishes and build on them: “…and I also wish…”. Push one wish to the extreme. Wish on behalf of others too: what would your customers or colleagues wish for?

  4. Find the core 5 min

    Choose the wishes with the most energy. For each one, ask what would be better if it came true, and write down the need underneath it.

  5. Work back to reality 10 min

    Rewrite each need as a “How to…” question and brainstorm practical answers. Look for a version you could try this week, then shortlist with a NUF Test.

✓Do

  • Give the permission out loud before you start
  • Write wishes down exactly as people say them
  • Wish on behalf of others: customers, colleagues
  • Keep wishing and reality-testing as separate steps

✕Avoid

  • Saying “but” or “we can't” while people are wishing
  • Wishes so vague they say nothing, like “I wish it were better”
  • Jumping to feasibility before you've found the core
  • Dismissing a wish because the full version is impossible

What you need

A whiteboard or flip chart, a scribe, and two columns: Wishes on the left, “How to…” questions on the right. With AI, all you need is the prompt below.

04 Worked example

Wishing in action: the month-end reporting marathon

The challenge

“Month-end reporting eats three days of our month, and half the managers barely read the report.”

Subject: a four-person finance team's month-end reporting. Goal: win back time without losing accuracy. Constraint: same accounting software, no new hires.

31 wishes · 25 minutes
Wish
Self-writing report

Core: no more copying numbers between systems. Real step: link the accounting system to a report template so most figures fill in automatically.

WIBNI
No report at all

Core: managers only read a handful of numbers. Real step: replace the 30-page pack with a one-page summary of the five figures people actually use.

Wish
Month-end every day

Core: no three-day crunch. Real step: a 30-minute weekly reconciliation, so month-end becomes a final check instead of a marathon.

Wish
Numbers that talk back

Core: people want answers, not pages. Real step: a 20-minute monthly Q&A where managers ask questions instead of wading through the full pack.

WIBNI
Nobody needs chasing

Core: a whole day goes to chasing late figures. Real step: a shared form with an automatic reminder two days before the deadline.

The haul

31 wishes in ten minutes produced five strong cores, and each one led to a step the team could start the next month.

Shortlist after a quick NUF Test

One-page summary
NEWUSEFULFEASIBLE
Weekly reconciliation
NEWUSEFULFEASIBLE
Monthly numbers Q&A
NEWUSEFULFEASIBLE
05 ✦ Go AI

Wish bigger with a shameless partner

Wishing works when people feel free to be unrealistic, and AI has no reputation to protect. It can produce dozens of extravagant wishes, wish on behalf of your customers or colleagues, and later help you find the practical core inside each one. Your job is to say which wishes ring true for your team.

YouYou bring

  • The team's real frustrations and hopes
  • Your own wishes first, before the AI's
  • A feel for which wishes carry real energy
  • The decision on what to try first

AIAI brings

  • Dozens of bold wishes, without self-censoring
  • Wishes from other viewpoints: managers, clients
  • The need hiding inside each wish
  • Partial, practical versions of impossible wishes
MOVE 01

Wish storm

Get a big, unfiltered list to add to your team's own wishes.

Give me 20 'I wish...' statements about our month-end reporting. Make at least five of them impossible.
MOVE 02

Borrowed wishes

Wish on behalf of the people affected by the work.

What would our managers, our auditors and our newest team member each wish about month-end? Three wishes each.
MOVE 03

Core finder

Uncover the need behind your favorite wishes.

For each of these 5 wishes, name the underlying need in one line, then group the needs.
MOVE 04

Half-true version

Work back from an impossible wish to something you could do this month.

'I wish the report wrote itself.' Give me 3 ways to make that 10%, 50% and 90% true.

Watch out for

  • Wish first, then ask AI. Your team's own wishes show what matters most. Add the AI's afterward.
  • Don't let AI tame the wishes. If its wishes sound sensible, ask it to be more extravagant.
  • Check the practical steps. AI may suggest tools or features your systems don't actually have.
  • Protect privacy. Leave out colleagues' names and confidential figures.
06 Your prompt

Your Wishing coach, ready to paste

Describe your topic, pick a mode, then copy the prompt into Claude, ChatGPT, Gemini or Copilot. In coach mode the AI gets your wishes flowing first, then helps you find the need inside each one and work back to real steps.

1 · Describe your challenge

The more specific you are, the better the result. The prompt updates as you type.

2 · Choose a mode

wishing.prompt
3 · Paste it into any AI assistant, or open it directly: Open in Claude ↗ Open in ChatGPT ↗

The “Open in” links put the prompt in the web address. If your challenge includes anything sensitive, copy and paste instead.

Keep going: follow-up prompts

After the session, click one to copy it, then paste it into the same chat.

Keep exploring

Tools that pair well with Wishing